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Original thinking on AI, Web3, SaaS, web and growth.
Written by the team doing the work — not aggregated, not generic.
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Latest
Articles
AI · 8 min read
RAG vs. Fine-Tuning: Choosing the Right AI Architecture
Two common ways to ground a language model in your own data — and why most projects should start with the cheaper, faster one.
Web3 · 7 min readWhen Web3 Actually Makes Sense (And When It Doesn't)
A blockchain solves a specific class of problem well. Most business ideas pitched as 'add blockchain' aren't that problem.
Growth Marketing · 7 min readAEO and GEO: Optimizing Content for AI Search, Not Just Google
A growing share of how people find information doesn't involve a search results click at all. Here's what that means for content strategy.
Coming Soon
On the Editorial Calendar
- Design Systems That Actually Get Adopted by Engineering
- The Real Cost of Manual Workflows (And How to Measure It)
- Multi-Tenant Architecture Patterns for Early-Stage SaaS
- What Core Web Vitals Actually Predict About Conversion