History and Direction
From humble beginnings 7 years ago, to a multi-faceted and experienced web development consultant. Find out how we went from being an operation run by two individuals, to the diverse enterprise that it is today.
After several years in the IT industry, a young, dynamic entrepreneur, decided to take his love for technology to the next level. Riding on only the power of his unique vision, Ali & Shadaab established Identity Brand, a web design and development company that would exclusively focus its services on solutions related to web technology.
The first Identity Brand office, run by only two individuals, was tucked away in a humble area of Mumbai, one of most popular commercial districts. Neither A, nor Identity Brand has looked back since.
Re-defining Our Path2003
In May 2003, Identity Brand signed with Shipping company, one of the india's leading carriers. The project took our company in a new direction; one that gave us a wealth of confidence to start building in-house products to enhance business productivity and output for organizations
in Mumbai. Integrating UASC's AS400 mainframes into a comprehensive custom-built content management system, Identity Brand was able to deliver an international class portal that exceeded UASC business requirements.
Restructuring the CompanyAugust 2004
In August 2004, Identity Brand' management decided to re-structure the company to improve processes, productivity, and create philosophies for research and development. Utilizing IEEE engineering and business standards, the company was departmentalized to facilitate faster decision making, de-centralized KPI's, and enhance team performance.
We Makes It a Public AffairINFOBIZ 2005
After sustaining growth and maintaining a healthy project listing, Identity Brand's leadership decided that the company needed to make itself more visible to its target audience. Being one of the first web services companies in Mumbai to participate in a major technology exhibition, Identity Brand let its wings fly at INFOBIZ, Mumbai's biggest Information Technology exhibition, in December 2005. Plenty of enquiries, interest and feedback were generated from the event.
Development BreakthroughLaunch of Iplus E-Trade - 2006
In August of 2006, Identity Brand became the first privately owned Mumbai company to develop its own J2EE based enterprise stocks trading platform, in-house. Implementing an excellent research and development methodology, coupled with timely project and resource management, Identity Brand officially launched IB Etrade for Securities Brokerage Company.
Strength through partnershipThe Axinom Story - 2006
Identity Brand' custom content management system (CMS-Plus) that sold for years and helped many businesses succeed online, was to be replaced with the stronger, faster, more robust AxCMS.net. In Nov 2006, Identity Brand signed an exclusive international business partnership with Axinom, one of Germany's leading .NET developers, to provide Mumbai and the
Middle East with enterprise, publishing workflow-based, content management. AxCMS.net is now being used by Public Authority for Advanced Education and Training, Marina Mall, Kirby (Alghanim), Al Anbaa Newspaper, Boubyan Bank and a host of other big companies.
After experiencing strong growth and sustained performance, senior management decided to change the name of Identity Brand to National Web Solutions Co.- IDENTITY BRAND. The strategic move came in 2007 and as a result of a revitalized focus to become a regional leader in web related services. IDENTITY BRAND, which means "Identical Brand" will now serve as an inspiring reminder to all our employees and customers that the web is a serious business channel and it is here to stay.